Privacy Policy – Multiversal Pure Pvt Ltd
At Multiversal Pure Pvt Ltd, your privacy and trust are important to us. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you use our website.
This policy is in accordance with international data privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Google’s policies on data collection, cookies, and user consent.
1. Information We Collect
We collect personal and non-personal data in order to provide, improve, and personalize your experience on our website.
Personal Information
Collected when you place an order or contact us:
Full Name
Email Address
Phone Number
Billing and Shipping Address
Payment Information (via secure gateways)
Technical and Usage Data
Collected automatically through cookies and analytics:
IP Address
Browser Type
Device Information
Pages Visited, Time Spent, Click Patterns
Optional Data
Collected if you subscribe to newsletters or complete surveys:
Marketing preferences
Product reviews and feedback
2. How We Use Your Information
We use your information for the following purposes:
To process your orders and provide customer support
To improve the performance, functionality, and content of our website
To personalize your shopping experience
To send order updates, promotions, or newsletters (with your consent)
To prevent fraud, ensure security, and comply with legal obligations
3. Legal Basis for Processing (GDPR)
If you are a resident of the European Economic Area (EEA), we process your personal data under the following legal bases:
Your consent
The performance of a contract with you
Compliance with legal obligations
Our legitimate interests in running and improving our business
4. Sharing Your Information
We do not sell or rent your personal data. We may share it with:
Service providers and partners such as shipping companies, payment gateways, and email marketing platforms, under data processing agreements
Regulatory or legal authorities, if required to comply with the law
Analytics and tracking tools such as Google Analytics or Facebook Pixel, with anonymized data where possible
5. Data Retention
We retain your personal data only for as long as necessary:
To fulfill your orders and provide support
To comply with legal and financial reporting obligations
Or until you request deletion of your data
Inactive user data is securely deleted after 36 months of inactivity.
6. Your Rights Under Privacy Laws
Depending on your location, you have the following rights:
GDPR (EU/UK Residents):
Right to access your personal data
Right to correct or delete your data
Right to restrict or object to processing
Right to data portability
Right to withdraw consent at any time
CCPA (California Residents):
Right to know what personal data we collect
Right to request deletion of your data
Right to opt out of data sharing for marketing
Right to non-discrimination when exercising your privacy rights
To exercise any of these rights, please contact us using the contact details at the end of this policy.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Analyze website performance and usage
Remember user preferences
Deliver personalized content and ads
You can manage cookie preferences through your browser settings or cookie consent banner.
We use tools such as:
Google Analytics
Facebook Pixel
Meta Ads Conversion API
8. Data Security
We implement strong security measures including:
SSL encryption
Secure servers and firewalls
Restricted access to personal data
Regular security audits and updates
However, no system is 100% secure. We encourage users to also take steps to protect their personal information online.
9. Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices or content of those third-party sites. Please review their policies separately.
10. International Transfers
If you access our website from outside Pakistan, your data may be transferred to and stored in Pakistan or other countries where our service providers operate. We ensure appropriate safeguards to protect your data across borders.
11. Policy Updates
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new Effective Date. We recommend checking this page periodically.
12. Contact Us
If you have questions, concerns, or wish to exercise your rights under this policy, please contact us:
Multiversal Pure Pvt Ltd
Phone: +92 300 4588460
Support Hours: Monday to Saturday, 9 AM – 6 PM
Location: Lahore, Pakistan